Retail, Pricing, Promotions, Price Optimization, Gartner

Dataviva in the 2024 Gartner® Market Guide for Retail Pricing Applications, Short Life Cycle

25 April 2024

Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Short Life Cycle

Atlanta – Dataviva, a next-generation Retail Planning Platform, has been named a Representative Vendor in the Gartner® Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Short Life Cycle, published on 22 April 2024.

Short-life-cycle products such as fashion and seasonal ranges give retailers one short window to get the price right. Regular price, promotions and markdowns all pull on the same margin, so they work best when they are planned together.

In our view, Dataviva Pricing & Promotions (listed in the report as “Price & Promotion”) does exactly that. It plans regular prices, promotions and markdowns in one place, measures the effect of each price move as it happens, and adjusts in season, so retailers clear stock at the best margin rather than in the last week.

Learn more on our Pricing & Promotions page, or see all of our analyst coverage.

Source
Gartner, Market Guide for Retail Unified Price, Promotion and Markdown Optimization Applications — Short Life Cycle, Jonathan Kutner, 22 April 2024.

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