Managing price throughout the product lifecycle is key to maintaining profitability in an increasingly competitive retail environment. Our unified suite of Price & Promotion applications can meet the needs of both short-lifecycle and hardline retailers. By combining our best-of-breed Price Optimization engine with a very flexible Price Automation and Promotion Planning framework, Dataviva can help retailers manage price strategically at high level and deploy optimization for the products that need it. Dataviva Price & Promotion leverages our real-time, event-driven platform to adjust prices dynamically as well as analyze the effects of running promotions, allowing retailers to adjust tactics and maximize ROI as soon as needed.
Dataviva continuously monitors product performance and can prompt users to take actions when and where needed or act autonomously to reduce business team workload.