Retail, Gartner, Assortment Planning

Dataviva in the 2024 Gartner® Market Guide for Retail Assortment Management, Short Life Cycle

16 August 2024

Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Assortment Management Applications: Short Life Cycle Products

Atlanta – Dataviva, a next-generation Retail Planning Platform, has been named a Representative Vendor in the Gartner® Market Guide for Retail Assortment Management Applications: Short Life Cycle Products, published on 13 August 2024.

In fashion and other short-life-cycle categories, most of the range is new every season. Buyers have to decide what to carry, how deep to buy and where each style goes, often with no sales history to go on.

In our view, Dataviva Assortment & Category Planning (listed in the report as “Dataviva Merchandise & Assortment”) is built for that problem. It forecasts new styles from their attributes and from similar items, builds store-level assortments, and links the pre-season buy to in-season allocation and replenishment on the same platform.

Learn more on our Assortment & Category Planning page, or see all of our analyst coverage.

Source
Gartner, Market Guide for Retail Assortment Management Applications: Short Life Cycle Products, Jonathan Kutner, 13 August 2024.

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