Retail, Gartner, Assortment Planning

Dataviva in the 2024 Gartner® Market Guide for Retail Assortment Management, Long Life Cycle

12 September 2024

Dataviva recognized as a Representative Vendor in the 2024 Gartner® Market Guide for Retail Assortment Management Applications: Long Life Cycle Products

Atlanta – Dataviva, a next-generation Retail Planning Platform, has been named a Representative Vendor in the Gartner® Market Guide for Retail Assortment Management Applications: Long Life Cycle Products, published on 9 September 2024.

In grocery, pharmacy, health and beauty and other long-life-cycle categories, the challenge is choosing the right mix for hundreds or thousands of stores that are each a little different, and keeping it right as demand shifts.

In our view, Dataviva Assortment & Category Planning (listed in the report as the “Dataviva Merchandise & Assortment suite”) automates that work. It recommends the assortment for each store from one central matrix, forecasts even slow-moving items reliably, and lets a small central team manage ranges across a large, varied store network.

Learn more on our Assortment & Category Planning page, or see all of our analyst coverage.

Source
Gartner, Market Guide for Retail Assortment Management Applications: Long Life Cycle Products, Jonathan Kutner, 9 September 2024.

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