Automated Price Changes
Price Automation, Pricing & Promotions
The Problem
Price changes are hard to manage and to keep in line with company strategy. So retailers price at too high a level and lose margin, or change prices too rarely and lose sales to competitors.
How we solve it
Dataviva Pricing combines rule-based pricing, price optimization and our real-time platform to manage prices at any level, down to SKU and store.
Set price constraints at any level: legal, supplier or strategy. Set price rules across price zones (stores or channels) and within product pricing groups. Run competitor-based pricing strategies from your own competitor price feeds, and Dataviva calculates the best price for each product and channel within your constraints.
Price recommendations can be triggered in real time by changes in competitor prices, stock or demand. Coupled with electronic shelf labels, that gives you true dynamic pricing. Price changes can be approved automatically, managed by exception or approved by your team.
- Dataviva takes in your competitor price feeds, actual and forecast sales from Demand Forecasting, and projected stock from Supply Chain Planning, and triggers price recommendations as they change
- Recommendations follow your pricing strategy and tactics, and your financial KPIs
- Once approved, prices go to electronic shelf labels, e-commerce and store systems straight away or on a set schedule