Price & Promotion
Pricing and promotion are continuous decision loops—but most retailers still run them as batch cycles, disconnected from execution. Strategies live in presentations and analytics; price updates and promotion changes happen later in POS/ERP and channel systems, often without real-time intelligence and with heavy manual effort.
Dataviva Price & Promotion closes the loop. We combine pricing rules and governance with targeted optimization and real-time performance monitoring, so teams can take the right actions quickly—automatically where appropriate, and with human approvals where required. Price and promotion optimization is enabled throughout for all product types.
50%
Reduce Decision Time
25%
Reduce Overstocks
5%
Increase Sales
5%
Increase Margin
Applications
Price Automation
Price changes are operationally heavy and politically sensitive—so many retailers either manage price too high-level (leaving margin on the table) or too infrequently (losing sales to competition). Dataviva Price Automation lets you manage pricing strategy at the right level of control: define comprehensive pricing rules and constraints using product and location attributes, then apply them consistently across SKUs, stores, and channels. Execution is governed and measurable. Every automated decision is auditable; teams can approve automatically, manage by exception, or keep humans in the loop for specific categories and thresholds. Recommendations can be triggered in near real time by signals such as competitor prices, inventory availability, and demand shifts—so pricing becomes responsive without becoming chaotic.
Price Optimization
Not every product needs optimization all the time—but the products that do can materially change margin and sell-through. Dataviva Price Optimization computes optimal regular and promotional prices against the KPIs you care about, while observing constraints set at any level and across any combination of attributes (legal, supplier, strategy, brand, channel, zone, and more). Teams can change priorities, targets, and constraints at any time and immediately run what-if scenarios to understand trade-offs before committing changes. This supports both strategic pricing governance and tactical interventions where performance demands faster action.
Promotion Planning
Leverage retail-specific algorithms to isolate promotion effects, predict too-long and too-short promotion events and reflect inter-product relationships such as halo or cannibalization. Our demand-pattern detection engine produces accurate forecasts even when a promotion was never seen in the past, letting you build and test optimal promotional and pricing strategies. Leverage our real-time platform to monitor and adjust running promotions in progress.
Markdown Optimization
Markdowns are often treated as reactive clearance, executed late and inconsistently—leading to unnecessary margin erosion and lingering overstocks. Dataviva Markdown Optimization provides optimal timing and depth recommendations using strategies and constraints that can be set at any level, with the flexibility to optimize for your chosen KPI—including store-level sell-through. Markdown optimization is strengthened by Dataviva’s broader planning-and-execution loop: markdown actions can be aligned with inventory realities and supported by supply chain capabilities, improving sell-through while reducing terminal stock and the manual effort required to manage end-of-life inventory.